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B.I. Curious: Dive into Channel 4’s Financial Analysis Quest

Simon Beresford from SplashBI will pose questions to the Channel 4 team including why B.I. Curious:

Speaker: Carla Martin, Senior Technology Manager

Carla has been at Channel 4 for over 3 years and is a seasoned technology leader with over 35 years of experience spanning both public and private sector organisations. Beginning her career as an engineer, Carla transitioned into technology, where she has held a variety of impactful roles. Known for her proactive and enthusiastic leadership style, she is passionate about delivering technology-driven change that unlocks real business value.

Speaker: Mike Shepherd, Lead Functional Analyst

Mike is a seasoned finance professional with over 20 years’ experience in management accounting, including 11 years as a Systems Accountant and 4 years in Oracle Financials consulting. He has a proven track record of optimising financial systems, leading implementations, and enhancing reporting accuracy across a range of sectors. For the past 3+ years, Mike has brought his expertise to Channel 4, supporting financial transformation within the media industry. He is known for his ability to bridge the gap between finance and technology, delivering practical solutions that drive insight and efficiency.

Speaker: Francesca McGuigan, Lead Project Manager

Francesca has been at Channel 4 for over 3 years, previously working for a Global MSP. Experienced and results-driven Lead Project Manager with over 17 years’ experience delivering complex application and infrastructure projects across a broad range of industries. Passionate about continuous improvement, process optimisation, and developing high-performing teams.

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Channel 4 maintains a diverse finance technology landscape, with certain financial transactions managed outside of core finance systems. Historically, the finance team has lacked comprehensive visibility into its data, and reporting capabilities have been constrained, often necessitating specialist technical expertise for modifications. Significant time is spent consolidating data from multiple sources into complex Excel spreadsheets, increasing the risk of errors and limiting the team's ability to deliver the insights required for key business decisions.

To address these challenges, Splash BI was selected as the preferred solution, offering robust dashboard and reporting functionalities that provide complete visibility of all financial data.

Additionally, the platform empowers the finance team to develop both scheduled and ad-hoc reports independently, eliminating the dependency on specialised technical skills.

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